📞 (617) 334-5186 | 📧 jill@jilldavis.net
Contract Event Marketing Strategist | B2B Marketing Leader | Story-Driven Brand Builder
Jill Davis
✅ Strategic, full-stack B2B marketing leader with deep expertise in brand, content and event marketing for high-growth tech, health tech, and education companies.
✅ Proven success in designing and executing events that drive pipeline, elevate brand authority, and accelerate sales cycles.
✅ Adept at leading strategy and execution for content campaigns, webinars, conferences, user summits, thought leadership events, and field marketing activations.
✅ Skilled in speaker recruitment, content development, vendor management, and post-event amplification.
✅ Known for blending creativity, collaboration, and smart automation to scale impact with lean teams.
CORE EVENT MARKETING COMPETENCIES
▪️ Event Strategy & Multi-Channel Promotion
▪️ Owned & Sponsored Event Campaigns
▪️ Customer & Executive Event Experiences
▪️ Webinars, AMAs & Virtual Sessions
▪️ Speaker Recruitment & Narrative Development
▪️ Event Content & Thought Leadership
▪️ Budget Management & Vendor Coordination
▪️ Post-Event Content Repurposing & Reporting
▪️ AI + No-Code Tools for Event Ops EfficiencyPROFESSIONAL EXPERIENCE
Claritedge Communications
Director of Content & Event Marketing | June 2023 – Present | Boston, MA
Founder-led consultancy delivering contract event marketing and content strategy services for small B2B teams in tech, health tech, and education.▪️ Provide event strategy, execution, and content development for virtual and in-person events, with a focus on demand generation and pipeline acceleration.
▪️ Advise clients on AI-supported workflows and no-code automations to streamline event operations and lead nurturing.
▪️ Conduct speaker outreach, develop event narratives, and lead cross-functional teams in executing webinars and hosted roundtables.AspireIQ, Inc.
Content Marketing Director | April 2022 – July 2023 | Remote▪️ Led monthly webinar strategy and execution, featuring original research, customer storytelling, and partner collaboration.
▪️ Developed “Ask Me Anything” sessions within a customer/prospect Slack community, boosting engagement and driving new business.
▪️ Produced high-impact conference sessions with customers (e.g., JOAH Beauty), integrated with GTM campaigns that drove 120% revenue growth over 8 months.
▪️ Managed event promotion, presenter coaching, and cross-channel follow-up content.Constant Contact (Retention Science)
Senior Content Marketing Manager | Feb 2020 – Apr 2022 | Remote▪️ Directed a thought leadership webinar series introducing a newly acquired AI-powered platform to existing Constant Contact audiences.
▪️ Collaborated with executive leadership and agency partners on conference speaking opportunities (e.g., eTail, retailX).
▪️ Developed event content for C-suite and customer presenters, helping reposition the brand post-acquisition.QSR International (now Lumivero)
Marketing Communications Manager | Jan 2019 – Feb 2020▪️ Launched a brown bag lunch series as part of an ABM campaign targeting government and nonprofit decision-makers.
▪️ Created product marketing webinar content in collaboration with internal SMEs and customer champions.
▪️Led communications for a major product launch, including a record-setting virtual event and media outreach campaign.itslearning, Inc.
Content Marketing Manager | Jun 2015 – Jan 2019▪️ Developed the ReThink Learning event series, including branded in-person and virtual experiences including thought leadership breakfasts, PechaKucha-style showcases, and executive roundtables.
▪️ Increased speaker placements at industry conferences by 110%, elevating brand visibility and supporting ABM campaigns.
▪️ Planned and executed the company’s first U.S. user conference, securing retention of a flagship customer account (Houston ISD).
▪️ Managed all aspects of event planning: content development, agenda creation, vendor hiring, and follow-up strategy.EDUCATION
M.A., Secondary Education – Simmons College
B.S., Advertising – S.I. Newhouse School of Public Communications, Syracuse UniversityTOOLS & SKILLS
Hubspot | Marketo | AI for Marketing - ChatGPT, n8n, Perplexity, Claude | Salesforce | GA4 | Salesforce|
Zoom and other Webinar Platforms | Canva | Airtable | Notion | Slack Communities
PR & Media Relations | ABM | Lifecycle Marketing | SEO | GTM Planning | Content Repurposing
Hit Your Goals
With a highly skilled, versatile and collaborative Marketing Strategist.